We all need to be proactively promoting our programs. One successful way is to be visible; visible during your school’s open house, staff meetings, community events, parent-teacher meetings, student council meetings, menu planning sessions, just to list a few.
I know you are asking yourself, when am I going to have time to be visible? Well, you can try social media, if your high school has a media department and/or curriculum for the students, let the kids be creative and video tape a promotional piece. Then advertise during the morning announcements or even during lunch if you have screens in the cafeteria.